A GLOBAL BRAND
Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in northern Italy. Smeg has 17 major subsidiaries worldwide (in the UK, France, Belgium, the Netherlands, Germany, Sweden, Denmark, Spain, Portugal, Russia, Ukraine, Poland, Kazakhstan, South Africa, USA, Australia and Mozambique),overseas offices in Hong Kong and Saudi Arabia and an extensive sales network.
For over 60 years now, Smeg appliances have been widely regarded as tasteful and elegant products which combine effortlessly to compliment your mood and style - thanks to Smeg's partnerships with world famous architects.
Not only does Smeg have a unique profile in terms of domestic appliances, it is also renowned in professional business sectors. The Foodservice and Instruments divisions specialise in the area of large-scale restaurant/catering appliances and electro-medical instruments respectively.
The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as one of the key representatives of "Made in Italy" standards.
About Smeg UK
Smeg UK, established in 1989, has been supplying premium domestic appliances across the UK for more than 20 years.
Based in Abingdon, Oxfordshire, the company supplies an extensive range of over 750 products across all corners of the UK via its growing infrastructure network, of major retailers and distributors throughout England, Wales, Scotland, Northern Ireland & the Republic of Ireland.
The product range includes a vast choice of Italian inspired cooking appliances - ovens, hobs, range cookers and extractor hoods – as well as an ever expanding range of refrigerators, and washing machines. A wide selection of appliances can be viewed at Smeg’s Abingdon showroom.
Smeg also offers excellent logistics support with a large vehicle fleet and full home delivery service, supported by an 80,000 ft2 warehouse facility.
Smeg Service, the company’s award winning after sales and service division, is also on hand to provide full technical support through it’s network of trained engineers and local and national service centres.
History of Smeg
OVER 65 YEARS OF PASSION AND BUSINESS VISION
SMEG was founded by Vittorio Bertazzoni from Guastalla, a town near Reggio Emilia in northern Italy, and is today one of the world's leading home appliance manufacturers. The Bertazzoni family's entrepreneurial history began way back in the 19th century. Starting out as blacksmiths, the Bertazzonis soon branched out into metal enamelling. The very first Bertazzoni cookers were put on show at the World Expo held in Milan in 1906.
In 1948, in an era of economic growth and rapid urbanisation, Smeg was established as an enamelling plant working with metals. Today, the acronym of Smeg (Smalterie Metallurgiche Emiliane Guastalla) continues to serve as a memory of the initial activity carried out by the company.
In an era of radical change in social structures, families, lifestyles and living patterns, Smeg were inspired to develop products designed to meet new technological demands and revolutionise home living. Domestic appliances quickly became seen as status symbols to be proud of, permantently changing lifestyle habits and making housework easier and less time consuming.
Smeg has a long history of technical innovation and product development. In the late 1950's, Smeg launched one of the earliest gas cookers complete with automatic switch-on, oven safety valve and cooking programmer/timer. In 1963, Smeg then introduced its' first dishwasher and laundry range and soon after produced a world first in 1970: a 60cm dishwasher with 14 place settings. The mid 1970's heralded the arrival of the very first built-in hobs and ovens and the establishment of partnerships with internationally renowned architects and designers. In the 1990's, Smeg added even more products to its various product lines, including sinks, hoods and coloured retro 50's refrigerators, which were soon to become iconic items all over the globe.
Having consolidated its position in the home domestic appliance sector, Smeg has branched out into other areas, creating new professional divisions that manufacture products for food service customers including a collection of commercial ovens and dishwashers designed for restaurants and hotels, as well as instruments for health and medical applications.
Today, Smeg is run by the third generation of the Bertazzoni family, but it still keeps the memory of its beginnings alive in its Italian name:Smalterie Metallurgiche Emiliane Guastalla, or the "Guastalla Emilia Enamel Works".
Cooking History of Smeg
A QUICK TOUR OF COOKING THROUGH THE AGES.
It’s safe to say that a lot has changed in cooking over the 250,000 years. From Europeans cooking mammoths in oven pits, humans have come a long way with the way they prepare food. In the 21st century it is usually a question of whether your cooker is fuelled by gas or electric, but in the 16th century there was only the option of iron and fire. Modern cooking luxuries such as pyrolitic cleaning ovens and induction hobs were simply unthinkable. So feast your eyes on this brief history of cooking and be thankful for the wonder that is cooking in 2014!
TECHNOLOGY WITH STYLE
Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it.
Each Smeg appliance is created with strong attention to product detail, design and materials used. Smeg appliances take centre stage in the heart of the home, offering that true statement of expression and individuality.
Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago. Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.
The kitchen is the place in which all elements of design meet. As a result, technolological development is a key consideration in evaluating the needs, functions, aesthetics and environmental features related to all Smeg appliances.
Smeg's certified laboratories strive to develop solutions that respond to the demands of contemporary living, drawing on all of the company's experience and the most advanced technology. Essential qualities such as durability, safety, flexibility and attractiveness can be seen in all Smeg products thanks to the rigorous design process every product goes through. The stringent testing that is repeatedly carried out during the production process is proof that Smeg is 100% committed to ensuring products are robust and reliable.
Moreover, Smeg pays particular attention to the usability of all of its products to ensure they are easy to use and intelligently manage energy consumption thanks to cutting-edge interfaces and various programming solutions.
THE EXCELLENCE OF ITALIAN DESIGN AND A PASSION FOR THE HOME
Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life.
Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.
ENVIRONMENTAL SUSTAINABILITY: A PRIORITY
Smeg continues to develop environmental policies, initiatives and procedures to enhance and improve environmental sustainability performance right across the group.
In fact, Smeg's HQ has become the symbol of our green approach.The company's commitment to the environment consists of a particular focus on the ecological aspects of designing and manufacturing domestic appliances. The idea is to ensure maximum performance and functionality whist keeping energy consumption to a minimum.
Smeg's HQ has been named one of the most innovative sites in Italy thanks to its intelligent consumption management and sustainable development policies. In 2007 it won the Modena Domotics Competition, part of the "Bio-architecture Week" held in the city.
Designed according to an integrated system which makes the most of available funds and resources, the company offices and plants are equipped with some of the most modern automated technology on the market. Safety, distribution and transport systems are all extremely efficient.
Finally, electricity and climate control are optimised to help protect the environment.
If any further proof was needed, the conscious decision not to build on more than 30-33% of the site, thus conserving the surrounding habitat (or actually improving it, since 4000 plants have been added), shows Smeg's care and concern for its local environs and people who live near the site.
Smeg ovens, hobs, coffee machines, cookers, dishwashers, washing machines, washer-dryers, hoods, sinks, refrigerators and freezers are all designed with environmental considerations in mind.
The greatest emphasis is placed on the choice of materials, such as steel, glass, aluminium and brass, which can be easily recycled using carefully-planned separate collections.
In addition, Smeg fully complies with the stipulations of the EU directives RoHS (Restriction of Hazardous Substances) and REACH (Registration, Evaluation, Authorisation and Restriction of Chemical Substances), going further than just the minimum requirements.
The RoHS directive places stringent restrictions on the use of hazardous materials and substances such as lead, cadmium, mercury, chromium VI, polybrominated biphenyls (PBBs) and polybrominated diphenyl ethers (PBDEs).
The REACH regulation concerns the handling of chemical substances and aims to ensure that human health and the environment are protected to the fullest extent.
The Smeg Group operates in line with sustainability criteria, from the selection of eco-compatible suppliers and the use to recyclable packaging to the use of alternative means of transport/haulage.
Smeg has always felt strongly about ecological issues and over the last few years has significantly reduced pollutant emissions and consumption of resources such as water, electricity and packaging materials in relation to production.
The firm has also implemented an innovative waste management system: the amount of waste produced and its hazard level have both been reduced, and the separate collection of leftover materials destined for recycling or reuse has been stepped up.
For Smeg, ecological not only means manufacturing appliances which minimise the impact on the environment, but also following a production process which reflects or even improves on existing environmental conservation standards. This is undoubtedly more challenging, but Smeg sees it as a top priority.
Smeg's support for environmental sustainability and social responsibility can be seen in its Quality, Health, Safety & Environment (QHSE) policy, which fully complies with UNI EN ISO 9001, UNI EN ISO 14001 and OHSAS 18001 standards. These are all compatible with one another, enabling their easy integration into the three management systems.
UNI EN ISO 9001 This is a standard which outlines the requirements for the adoption of an quality management system in order to help companies improve their production and management processes, ensure product quality and increase customer satisfaction.
UNI EN ISO 14001 This is a standard which outlines the requirements for the adoption of an environmental management system and provides guidelines that companies can follow when drafting corporate policy on eco-sustainability and pollution. The certification focuses on optimising the use of energy and natural resources and quality systems for waste disposal.
OHSAS 18001 certification shows that Smeg has voluntarily implemented a sound occupational health and safety management system.
Smeg Green Products
HIGH PERFORMANCE AND LOW CONSUMPTION
High performance and low consumption are features of all Smeg ovens, hobs, dishwashers, washer-dryers, hoods, built-in refrigerators, sinks and coffee machines. Special focus is placed on obtaining the highest energy efficiency class rating in order to help the environment and improve quality of life.
Known for iconic design and robust performance, Smeg appliances combine the latest technologies with beautiful style.
They're also extremely green too. From refrigerators to ovens and cookers, washing machines to flueless gas fires and dishwashers, the Smeg range offers a wealth of environmentally friendly features, designed to reduce the appliance's impact on the environment, and save money.
Almost all Smeg products are a minimum of A rated or above for energy efficiency, and are completely free of environmentally harmful CFC's + HFC's.
Smeg cooking and cooling appliances are also incredibly well insulated in helping to conserve energy, and the majority of products boast a choice of energy saving programmes.
Smeg washing appliances are designed to minimise water consumption, helping conserve water, whilst Smeg flueless fires output all energy consumed to heat, completely eliminating waste.Smeg is committed to continuously improving its products and reducing the impact of the manufacturing process on the environment. To find out more about Smeg and the environment, please visit the green policies page.
Smeg Prizes & Awards
Smeg has received a number of important prizes and awards over the years from leading institutions and international magazines as a result of its deep understanding of aesthetics and the quality of its appliances.
Modena Domestics Competition: In 2007 Smeg won the Modena Domestics Competition for its HQ, named one of the most innovative sites in Italy thanks to its intelligent consumption management and it being an example of sustainable development policies in action.
Dedalo and Minosse International Prize: in 2008, Smeg won this competition, organised by an Italian association of professional architects, ALA - Assoarchitetti, for the architectural design of company HQ.
Wallpaper Design Award: In 2009, the oven and hob from the Newson range received the Best Domestic Appliance award from the illustrious international magazine.
Smeg's CVB20 freezer picked up a Which? "Best Buy" in 2011 and again in 2012. There has also been success with Which? Best Buy Awards in Recent years, with the TR4110 110cm Victoria oven winning the award in 2013 and the TR93 90cm Victoria oven 2014. Most recently, the TSF02 toaster gained Which? Best Buy status in 2015.
Good Design Award: Each year the Chicago Athenaeum Museum (museum of Architecture and Design) and the European Centre for Architecture, Art, Design and Urban Studies give prestigious “Good Design Awards” to products that are recognised for their design excellence – products that can enrich society and people’s lives through its design:
- 2010 award for the Marc Newson designed oven and gas hob
- 2012 award for the PVB750-2E “concept” gas hob
- 2013 award for the SFP140 Linea aesthetic oven and for the SMEG500 refrigerator, result of a collaboration between Smeg and Fiat.
- 2014 award for the TSF01 Toaster and the SMF01 Stand Mixer. The TR93 90cm Victoria was also awarded the prize.
In February 2013 Smeg was proud to receive a coveted Which? "Best Buy" award for its new TR4110 range cooker.
In October 2013 Smeg scooped House Beautiful’s silver award for its innovative new touch controlled SFP140 Linea Oven. In the same year, Smeg was also awarded in the Best White Goods Category.
2014 saw a fantastic performance by Smeg at the Designer Kitchens and Bathroom Awards, picking up the award for Innovation in Design for the DOSP38X Classic Double Pyrolitic Oven, as well as Innovation in Technology for the DF4SS-1 Swing Wash Dishwasher.
There were many other accolades that Smeg picked up in 2014, including:
Euronics’ Awards 2014 – Supporter of the Independents.
The Innovative Retailing Awards 2014 – Best Advertising Campaign for Small Domestic Appliances: Smeg Christmas Advert.
EMRA Awards 2014 – Leading Design in Cooking: SFP140 Linea Pyrolitic Oven.
Innovative Electrical Retailing Award 2014 – Technical Innovation Award: Smeg
Smeg South Africa - Business Enterprise of the Year 2013: The First National Bank and the Italian-South African Chamber of Trade and Industries awarded a prestigious prize to Smeg South African subsidiary as recognition of entrepreneurial excellence.